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Cambridge IGCSE - Business Studies
Understanding business activity
Business Activity
Classification of Business
Enterprise Business Growth and Size
Types of Business Organization
Business and Stakeholder Objectives
People in business
Motivating Employees
Organization and Management
Recruitment, Selection and Training
Internal and External Communication
Marketing
Marketing Competition and the Customer
Market Research
Marketing Mix - Place and Promotion
Marketing Mix - Product and Price
Marketing Strategy
Operations management
Production of Goods and Services
Costs Scale of Production and Break even Analysis
Achieving Quality Production
Locations Decisions
Financial information and decisions
Business Finance Needs and Sources
Cash Flow Forecasting and Working Capital
Income Statements
Statement of Financial Position
Analysis of Accounts
External influences on business activity
Economic Issues
Environmental and Ethical Issues
Business and The International Economy
Marketing
Marketing Competition and the Customer
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21 Pages
Marketing,
competition & the
customer
